Freebie or SLO?

For the past several weeks we’ve been talking about growing your email list for your business: both how to grow it and how not to. One of the

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The Wrong Way to Grow Your Email List

Last week I talked about three reasons why you need an email list as a business owner. Now that you see why you need one, I want to

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Do You Need an Email List?

With social media dominating the marketing landscape in recent years, I’ve heard more and more people ask whether growing an email list is still necessary. If you’re already

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How Service Providers Can Use Funnels to Increase Their Revenue

I frequently hear one-on-one service providers claim that, due to the nature of their business, funnels won’t work for them. But here’s the thing: Funnels absolutely DO work

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Three Things You Should ALWAYS Do After Every Launch

Whether a launch has failed or succeeded, there are three things you want to make sure you do afterward every single time. 1. Review the data  The first

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The Three Things to NEVER Do After a Failed Launch

Let’s talk about what not to do when your launch goes sideways. Everyone has launches that go sideways, that fail, or that have issues. The real question is,

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Three Reasons Why Your Failed Launch is Like a Breakup

When you have a failed launch it can feel almost like a breakup. They aren’t fun, and, also like a breakup, they can happen to almost everyone. So

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The Number 1 Question I’m Asked About Funnels

It might seem obvious, but the number one question I get asked about funnels is: do I need a funnel? And my answer is always: One hundred percent–YES–you

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