Three Mistakes You’re Probably Making on Your Home Page

Ok, here's the thing: we all have brands that we love!  For the most part, I love brands that keep things simple and classic, like Apple, Acure, and

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Spark Your Creativity

By now you’ve explored the competition, ​your soulmates, and your ideal audience. It’s time to start creating content! But first you need some ideas. It’s time to spark

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Check out the Competition

Before you start actually creating content, it’s a good idea to check out the competition. Now don’t get intimidated when we say competition. This isn’t a war or

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Who Is Your Brand Soulmate?

Ok, here's the thing: we all have brands that we love!  For the most part, I love brands that keep things simple and classic, like Apple, Acure, and

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Where Do You Find Your Ideal Audience?

It’s easy to get overwhelmed by social media. You focus on your Facebook strategy and then the algorithm changes. You work hard in your Instagram feed and then

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Who is Your Ideal Audience?

Knowing your ideal audience is one of the keys to successful content marketing and conversion copywriting. In fact, it's actually one of the keys to successful businesses in

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