FLEXIBLE FUNNEL™ FRAMEWORK
FLEXIBLE FUNNEL™ FRAMEWORK
LOOK, FUNNELS CAN BE OVERWHELMING.
SAY GOODBYE TO OVERDONE, IN-YOUR-FACE, OVER-THE-TOP FUNNELS DESIGNED FOR EVERYONE BUT YOU.
That's why it's so tempting to follow someone else's funnel formula...and then before you know it, you're locked into this funnel box that doesn't fit. Suddenly you're stuck with leaky or ineffective funnels that simply don't work for you. What a waste of time and money!
YOU NEED FLEXIBLE FUNNELS™ TAILORED TO YOU, NOT A ONE-SIZE-FITS-ALL FORMULA.
I designed the Flexible Funnel Framework™ to help online entrepreneurs find financial freedom through funnels that were designed for them. Funnels that are as flexible as the rubber band ball that you’ve somehow held on to years after leaving that corporate job!
Flexible Funnels™ follow a basic process: Define, Develop, Debrief. Each step is essential to creating a successful funnel that you can use more than once! (Who wants a disposable funnel? Haven’t we learned that reusable is the way to go? #nomoredisposablefunnels)
There are three main funnels in the framework: list-building funnels, launches, and evergreen funnels. Odds are that whatever kind of funnel you’re looking for fits into one of those three categories.
Sounds pretty simple, huh? That’s the goal here. I don’t want anyone feeling intimidated by funnels, because once you have the strategic foundation in place, they’re pretty darn basic.
WHAT MAKES FLEXIBLE FUNNELS™ DIFFERENT?
FLEXIBLE FUNNELS™ DON'T RELY ON ONE SPECIFIC PLATFORM.
You could call me system agnostic, because I don’t care if you use Clickfunnels, Kajabi, or some random combination of platforms I’ve never heard of. The right funnel strategy will work regardless of your tech stack.
FLEXIBLE FUNNELS™ are not ONE and done.
Call me crazy, but I don’t think you should have to pay a funnel strategist, copywriter, and tech team to redo your funnel or launch every three months. With the right strategy, you can create a few foundational funnels to use and build on launch after launch. Sure, you need to update and make changes. That’s what debriefs are for! But you shouldn’t have to throw it all out as soon as your launch or funnel is over.
FLEXIBLE FUNNELS™ ARE CUSTOM TAILORED TO FIT YOU.
There are lots of funnel strategies out there. But too many just tell you to do what they did. They promise that if you use their exact funnel strategy, you'll see the same level of success that they did. It’s time to face the facts: unless you have that expert’s exact business, exact audience, and exact offers, why in the world would you use their exact funnel?
THE THREE FUNNELS EVERY BUSINESS NEEDS…
LIST-BUILDING FUNNEL
Here's the cold, hard truth: you do need an audience to have a successful launch! Of course there are some exceptions....but in my 10 years of experience, my clients who have solid email lists and larger audiences have more successful launches. That's why this is the first funnel I recommend for online entrepreneurs to start with.
LIVE LAUNCH FUNNEL
Scary, I know. Live launching can feel like A LOT. But you need to know that your offer has legs and can take off. A live launch gives you the best chance at seeing how your offer performs (aka, bringing in that $$) and getting more visible for the rest of your offers. And once you get the strategy down, live launches don't have to be overwhelming. Dare I say, they can even be fun!
EVERGREEN FUNNEL
Ah, the elusive dream of "passive income". Evergreen funnels can ensure you have new leads and new clients coming in regularly...if you set them up properly. A solid evergreen funnel only works when you have your first two funnels on lock. That's why this is the final funnel in your funnel arsenal. It's not always more complicated that the others, but you need to have your funnel foundation in place first.
NOT SURE WHERE TO START? START HERE WITH WHICH FUNNEL FITS: THE QUIZ
WHAT CLIENTS HAVE SAID AFTER WORKING ON THEIR FLEXIBLE FUNNELS™
FROM LEAKY FUNNELS TO SOLID STRATEGY
"I hired Jenn because I was tired of DIYing my funnels and wanted an expert to come in and fix them! She swooped in and took all the messiness and stress off my plate. Even when we changed things up and our funnels got complicated, she kept her cool and got it done.
I went from having leaky, confusing funnels to three solid funnels that keep leads, buyers, and students coming, but best of all we’re increasing the long-term value of our subscribers with a solid plan to make more money in the follow-up. If you have a somewhat complicated funnel, Jenn can handle it and give you the peace of mind you need to focus on doing what you do best."
LINDSAY PADILLA
CEO OF WEALTHY TEACHERS, INC + HELLO AUDIO
Jenn saved me HOURS…which is worth thousands and thousands of dollars!
“Before working with Jenn, writing copy was just the bane of my existence. I'm a SUPER slow writer, and trying to write e-mails, sales copy, etc has always just pulled on my brain and creativity in a way that wears me out. While I’ve tried copy templates, they never felt like me, and I was always left with more questions and templating issues than I was actually being supported.
Hiring Jenn saved me HOURS of being frustrated, drained, annoyed, and overwhelmed - which is worth thousands and thousands of dollars if you ask me! My time & energy is best used in my business with clients or building programs. If you’re a coach (or any kind of service provider!) and need solid strategic sales emails that convert, Jenn’s your girl.”
LYNETTE HOYLE
BUSINESS COACH
WE HAD OUR FIRST 6-FIGURE WEEK!
"Before we hired Jenn, our website and funnel strategy was not working. We were constantly changing lead magnets and offers, creating new ads, and still not seeing results. After working with Jenn to create our three primary funnels, we saw amazing results in a short time! We launched our challenge and saw an increase of 39%, which directly led to our first six-figure week!
Our front end funnel has been running with no changes for 5 months and covering all advertising costs - having this evergreen set up providing an ongoing stream of leads has totally changed the way we market and convert. The investment we made has absolutely paid off not only financially but also in the time we have got back to focus on other parts of the business. Working with Jenn was a game changer!"
KITTY BLOMFIELD
CO-FOUNDER OF NUSTRENGTH
Creating high-converting funnels is all about finding the right fit for you.
AS THE FUNNEL STYLIST, I HELP PEOPLE CREATE THE PERFECT FLEXIBLE FUNNEL FOR THEM AND THEIR BUSINESS. IT ISN’T ONE SIZE FITS ALL.
IT’S A CUSTOM FIT, JUST LIKE THE CELEBS GET.
Creating high-converting funnels is all about finding the right fit for you.
AS THE FUNNEL STYLIST, I HELP PEOPLE CREATE THE PERFECT FLEXIBLE FUNNEL FOR THEM AND THEIR BUSINESS. IT ISN’T ONE SIZE FITS ALL.
IT’S A CUSTOM FIT, JUST LIKE THE CELEBS GET.
